BCCI announces brand categories that are ineligible to bid for national team lead sponsor rights. Betting and alcohol products, among other things, are not eligible for bids.
On Wednesday, June 14, the Board of Control for Cricket in India (BCCI) request bids from reputable businesses to acquire the national team’s major sponsor rights. However, it is understood that the BCCI bar certain brand categories from bidding.
It is worth noting that, following the exit of BYJUs in the previous fiscal year. The apex cricket authority issue a tender for the national team’s primary sponsor rights. Despite the Bengaluru-based company’s financial difficulties, the Bengaluru-based corporation signed a $35 million sponsorship arrangement with the club in 2019.
However, the BCCI acknowledge in a press release that some brand categories that do not fulfill the standards of the Invitation to Tender (ITT) will be unable to participate in the bidding process.
“Any interested party who wishes to submit a bid must purchase the ITT. ” However, only those who meet the eligibility criteria outline in the ITT and are subject to the additional terms and conditions outline in the ITT will be able to bid,” according to the press release.
“It is made clear that simply purchasing the ITT does not entitle anyone to bid.” “The interested parties’ attention is drawn to Annexure B. Which details certain brand categories in which the interest party cannot bid. ” The BCCI noted.
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According to a TOI report, the apex cricket body has highlight the categories that are not eligible to compete for the national team’s primary sponsor rights.
They are as follows: (a) Athleisure and Sportswear Manufacturer; (b) Alcohol Products; (c) Betting; (d) bitcoin; (e) Real Money Gaming (Except Fantasy Sports Gaming); (f) Tobacco; and (g) any other product that is likely to violate public morals, including but not limited to pornography.
Given that the ODI World Cup begins in October. The BCCI will almost certainly finalize a contract with a brand to have their names feature on the front of the national team’s jersey. An official announcement regarding the deal’s confirmation is expect before to the main event.
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